Economic pressures and opportunities that new Artificial Intelligence (AI) technology bring are driving a profound transformation across the media industry. From automating workflows to better monetizing content — we have entered an era where intelligent solutions can alleviate the financial strain, substantially transforming both your business and operation.
The team at Highfield AI has combined its knowledge to design a first-of-its-kind intelligent solution that brings real practical efficiency and value to media companies. Our first release will focus on news and eventually expand into sports.
What is Highfield AI?
Highfield is an agentic and multimodal AI solution designed specifically for media workflows. It processes and understands text, images, audio, and video — while autonomously making decisions and executing tasks that can reduce time spent on manual processes by up to 75%.
It is important to note, although Highfield AI operates autonomously, it guarantees human oversight and editorial control before any work is published.
Multimodal
Multimodal processes text, images, audio, and video all at once. The approach mirrors how humans would use sight, sound, and speech to understand the full picture. With a holistic view of the asset, Highfield AI has the context required to make recommendations.
Knowledge Map
At the heart of HighField AI is the Knowledge Map, which connects assets and their relationships to provide further context and insights. The Knowledge Map aids the agents in matching assets based on its grasp of contextual nuances (such as emotion and narrative structure), and surface the most relevant assets for compelling storytelling.
AI Agents
HighField AI agents act autonomously. They automate time-consuming tasks such as searching for the best images and multimedia to go along with your story. The AI agents propose and populate graphic templates, making sizing adjustments where required.
Its important to note, that quality is never degraded in the Highfield AI workflow process.
Track Asset Rights and Authenticity
The Highfield AI system provides insight into the asset lineage, enabling users to track important information such as source, modifications and use. The transparency can be used by organizations to combat asset misuse and flag potential fakes which is important for news in particular.
Human in the Loop
Highfield AI is an assistant, not a replacement. It was designed to always have a “human in the loop”, where users retain full oversight and approval prior to publishing. This is fundamental design ethos. Someone has to review and approve the visuals and final piece before it is published.
Always learning, always improving
The Highfield solution continuously learns from user interactions, refining recommendations based on each operator/journalist’s preference for image/multimedia/graphics content. The more stories the user produces with the Highfield AI assistant, the more it understands the user’s style. It’s a dynamic partnership between human creativity and AI potential.
Compatibility Across LLMs and Broadcast Systems
Designed for long-term adaptability, HighField AI is compatible with a wide range of large language models (LLMs), ensuring a future-proof solution that evolves with the rapid advancements in AI technology.
Equally important, the solution integrates seamlessly with your existing media workflows and content management systems, ensuring minimal disruption and maximum efficiency and ROI for your existing infrastructure.
Highfield AI supports both cloud-based and on-premises deployments. Broadcasters can tailor the system to their specific needs without compromising safety or performance.
The Future is Here
The future of broadcasting lies in collaboration, where cutting-edge technology empowers human ingenuity. HighField AI exemplifies this vision, bridging the gap between productivity and creativity to revolutionize storytelling. Together, we’re not just enhancing workflows; we’re reimagining what’s possible for shaping the stories of tomorrow.