Author: Ricardo Quintanilla

Integration brings intelligent graphics creation into the Ross production ecosystem

Ottawa, Canada — April 13, 2026 — Ross Video and HighField AI today announced a partnership designed to streamline graphics creation for news and sports production teams.

The integration enables broadcasters to move from story context to on-air graphics faster, while maintaining brand consistency and the workflows operators already rely on.

Broadcasters are under increasing pressure to produce more content across more platforms, often with smaller teams. By introducing AI-assisted graphics generation inside existing workflows, Ross and HighField AI aim to reduce manual production steps while keeping operators firmly in control.

“Broadcasters don’t need AI that forces them to rebuild their operation,” said Tehseen Akhtar, Senior Director of Product Management at Ross Video. “They need intelligent tools that support the workflows they already rely on.”

HighField AI analyzes story context within Ross Inception, identifies the appropriate Ross XPression graphics templates, and assists in generating production-ready graphics by assembling relevant content, including text, quotes, visuals, and data, while applying editorial and branding rules. Content assets can be retrieved through Ross Streamline, with graphics rendered and deployed through XPression.

For news and sports production teams, the workflow accelerates the creation of graphics such as lower-thirds, matchup screens, player profiles, and full-frame visuals, helping production teams deliver more compelling storytelling at the speed of live production.

“HighField AI turns story context into production-ready graphics in seconds,” said Ofir Benovici, CEO and Co-founder of HighField AI. “With Ross, we’re introducing a conversational workflow for live production, making graphics creation as simple as asking for what you need. A producer can request a matchup graphic or player comparison, and the system builds it instantly using the broadcaster’s own templates and assets. With HighField AI, production teams can create graphics faster, maintain consistency, and keep full brand control, without changing how they work.”

The initial integration focuses on Ross XPression, Inception, and Streamline, with Ross Video and HighField AI planning to expand AI-assisted workflows across additional Ross production tools in the future.

See it at NAB 2026

Ross Video and HighField AI will demonstrate the integration at NAB Show 2026. Visit Ross Video at Booth #N2005 to learn more.

About Ross Video

Ross Video provides live video production solutions for the Broadcast, Sports & Entertainment, and Pro AV markets in over 110 countries. From broadcasters and sports leagues to schools, corporations, and governments, Ross powers real-time content creation for audiences around the world. Learn more at www.rossvideo.com.

Strategic partnerships across nine regions strengthen HighField AI’s reach and customer support as demand for agentic, multimodal automation accelerates.

HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner network, underscoring the company’s rapid growth and commitment to providing local expertise and high-touch customer support.

The newly appointed partners—CIS Group, Aski-da, Mediability, JBD, Telmaco, Vantec, SVC, BEM&E, and Vision House—will represent HighField AI across strategic territories spanning the Americas, Europe, the Middle East, and Africa. Each partner was carefully selected for its proven track record, regional leadership, and deep understanding of broadcast workflows and emerging AI-driven production technologies.

“Our channel partners play a pivotal role in HighField AI’s ability to serve customers around the world with the same agility and innovation that define our platform,” said David Dowling, Chief Revenue Officer at HighField AI. “By aligning with market-leading integrators who share our vision, we’re ensuring that every broadcaster and content creator—wherever they are—can leverage the power of automation and intelligence to enhance storytelling.”

Regional Partners Strengthening the HighField AI Ecosystem

• CIS Group – Covering Brazil and the United States, CIS Group is a premier systems integrator with decades of experience delivering broadcast and media technology solutions across the Americas.
• Aski-da – Based in France and serving North Africa, Aski-da brings extensive experience in real-time graphics, newsroom integration, and media infrastructure projects.
• Mediability – Representing Scandinavia and the Middle East, Mediability is a leading provider of end-to-end broadcast technology solutions, supporting clients from concept to delivery.
• JBD – Based in Poland, JBD offers integration, training, and technical expertise that make it a key partner in advancing AI-driven media production across Central and Eastern Europe.
• Telmaco – Serving Greece, Telmaco is one of the region’s most established broadcast and AV systems integrators, known for its engineering quality and customer service.
• Vantec – Covering Portugal, Vantec specializes in cutting-edge media technologies and provides localized support and training to broadcasters nationwide.
• SVC – Based in Argentina, SVC provides innovative systems integration and technology consultancy services, supporting broadcasters and content creators across Latin America.
• BEM&E – Operating from the United Arab Emirates, BEM&E delivers advanced media, broadcast, and engineering solutions throughout the Gulf region, with a strong focus on workflow automation and innovation.
• Vision House – Based in Ukraine, Vision House is a leading system integrator and technology partner serving broadcasters and creative studios across Eastern Europe.

Driving Global Growth Through Trusted Partnerships

This expansion marks a new milestone in HighField AI’s global strategy to scale responsibly while maintaining the company’s hallmark focus on innovation, reliability, and customer success. By strengthening its partner ecosystem, HighField AI ensures that its next-generation automation tools are supported by experts with local market understanding and strong technical foundations.

Become a HighField AI Channel Partner

HighField AI continues to expand its channel network into additional territories.
Distributors, resellers, and systems integrators interested in partnership opportunities are invited to contact the company at hello@highfield.ai.com

Featured in the IBC2025 Innovation Zone: Highfield to debut new real-time voice-to-graphics, deeper newsroom integrations and innovation in live production graphics 

HighField AI, the broadcast industry’s first agentic, multimodal AI platform for automated graphics production, will take center stage at IBC 2025 as one of the select few featured in the prestigious IBC Innovation Zone, a recognition of its role as a disruptive, high-potential player in media AI. Since emerging from stealth, HighField AI has rapidly scaled its platform, customer engagements, and global team, and now enters IBC with powerful new capabilities that expand its reach from newsroom automation into live, unscripted production.

HighField AI’s modular platform already automates up to 70% of manual graphics production tasks, from story visualization and asset selection to template population without compromising editorial oversight or creative freedom. At IBC 2025, the company will unveil significant upgrades across its product suite:

Innovation Spotlight: What’s New at IBC2025

HighField | Pulse – A first-of-its-kind AI-powered voice-to-graphics system for live, unscripted environments. Pulse listens to live broadcasts in real time, understands speech and producer commands, and instantly generates matching graphics, from lower-thirds and stats to contextual visuals while keeping human editors in control. Ideal for sports, breaking news, and live events, Pulse dramatically cuts turnaround time and manual effort, enabling unmatched responsiveness on air.

HighField | Cortex – The industry’s first broadcast graphics automation platform to blend agentic AI reasoning (powered by Google Gemini), real-time verified imagery from Reuters, PA Media, and AP, and end-to-end multi-language workflows. Cortex now features advanced agent-based AI for adaptive workflows, refined image cropping and auto-positioning, and instant integration with trusted newswire visuals setting a new benchmark for reliability, speed, and multilingual adaptability in AI-driven production.

HighField | Cast – Expands compatibility with newsroom computer systems (NRCS) to include ENPS, Saga, S-News, and Cuez, alongside existing integrations. This unprecedented breadth enables broadcasters to adopt AI-driven workflows with minimal engineering effort, accelerating deployment and lowering adoption barriers.

Live Production Leadership

As part of the IBC Accelerator Project – AI Assistance Agents in Live Production, along with other leading vendors, HighField AI will demonstrate how its production assistants integrate seamlessly into control room workflows, enhancing decision-making speed and accuracy during live broadcasts.

“Being selected for the IBC Innovation Zone underlines the impact HighField AI is having on the future of media production,” said Amir Hochfeld, CEO of HighField AI. “Our latest platform capabilities,  from real-time, voice-driven graphics to deeper newsroom integrations, are designed to help broadcasters deliver more, faster, without sacrificing quality or control. And with our expanded commercial team, we’re ready to bring these innovations to broadcasters worldwide.”

See HighField AI in action at IBC2025
You can experience Highfield AI firsthand at the following stands:

• Aski-da – Booth 3.C46
• CGI OpenMedia – Booth 8.B47
• wTVision – Booth 7.C14
• IBC Accelerator Zone – Booth 14.a21

Broadcast industry veterans join to drive expansion of the industry’s first agentic and multimodal AI platform for broadcast production across the US and Europe.

HighField AI, the broadcast industry’s first agentic and multimodal AI platform for automated graphics production, today announced the expansion of its commercial team to meet growing market demand with the appointment of four seasoned industry experts. This strategic expansion follows the platform’s recent commercial availability and reinforces the company’s commitment to helping broadcasters deliver smarter, more responsive content across key international markets.

Developed to help newsrooms and live production teams deliver more content, faster, HighField AI integrates seamlessly with newsroom control systems (NRCS) and leading graphics engines — including Vizrt, Unreal Engine, CGI OpenMedia, Avid iNews, ENPS, and Saga — and automates up to 75% of manual production tasks, including story visualization, asset selection, and template population.

New Sales Leadership Team:

• Brad Rumler – United States: A veteran of US broadcast networks and tech providers, Brad brings deep expertise in live and post-production workflows, having worked for companies such as Zero Density, Brainstorm, Apple, and others, providing solutions to major American broadcasters, studios, and enterprises.
• Sergio Cárdenas – Southern Europe (Spain): With a proven track record at companies such as Avid and Pixotope, Sergio brings over two decades of experience delivering broadcast innovation to broadcasters in Spain, Italy, Portugal, Greece, and Latin America.
• Scott Barber – Northern Europe (UK): With a strong background in graphics, news production, and broadcast automation, Scott will manage the UK, Scandinavia, and the Middle East. Before joining HighField AI, he held leadership roles at companies such as Vizrt and the BBC.
• Stefan Weitzer – DACH Region (Germany): Based in Munich, Stefan brings extensive experience at companies such as Blackmagic Design and Orad and is ideally positioned to serve Germany, Austria, and Switzerland.

“We’re seeing demand from broadcasters large and small who need to do more with less,” said David Dowling, Chief Revenue Officer at HighField AI. “HighField AI helps them deliver professional-grade visuals with greater speed and fewer bottlenecks. Our expansion ensures we can support that need globally, with the right people, partners, and presence.”

“Our goal is simple. We help editorial and media organizations to do more with less and with confidence,” said Amir Hochfeld, CEO of HighField AI. “Brad, Sergio, Scott, and Stefan each bring the kind of domain insight and market empathy that transforms client conversations into trusted partnerships.”

Following Extensive Testing Across Global Newsrooms, HighField AI Officially Launches with Support for Vizrt, Unreal Engine, CGI OpenMedia, Avid iNews, Saga, ENPS, and More

HighField AI, the broadcast industry’s first agentic and multimodal AI platform for automating graphics production, is now commercially available. Developed to meet the needs of today’s fast-paced newsrooms, Highfield AI reduces time-consuming editorial tasks such as sourcing visual assets and populating story templates. Through direct integration with newsroom and graphic systems, the platform can reduce manual work by up to 75%, allowing journalists to spend more time on storytelling while significantly accelerating new production workflows. The announcement follows extensive proof-of-concept (POC) testing with leading broadcasters, where participants reported significant efficiency improvements and consistently positive results.

Purpose-built to help newsrooms deliver more content, faster, with fewer resources, Highfield AI brings advanced, AI-powered automation into editorial and production workflows. The platform uses AI agents to analyze stories created within NRCS systems and automatically manage graphics assembly. This includes automating time-consuming manual tasks of selecting templates from broadcast graphics systems, pulling text, images, and video from content libraries, and preparing complete graphics packages for editorial review. Highfield AI continuously learns, improving speed, accuracy, and contextual understanding over time.

While Highfield AI streamlines repetitive production tasks, journalists and producers retain full editorial control to ensure output aligns with creative standards and newsroom policies.

Highfield AI supports graphics and newsroom solutions from: Vizrt, Unreal Engine, CGI OpenMedia, Avid iNews, ENPS, and Saga. Additional integrations are in development to expand its reach across the broadcast technology ecosystem.

Tested by Broadcasters, Proven in Live Production

The commercial launch follows months of rigorous testing in real-world newsroom environments. Highfield AI’s development team collaborated closely with global broadcasters to validate system performance, reliability, and seamless integration with existing infrastructure.

“After working alongside broadcasters worldwide, the feedback is clear, the industry is ready for this,” said Amir Hochfeld, Founder and CEO of Highfield AI. “News teams face constant pressure to deliver high-quality content at unprecedented speed. Highfield AI provides a scalable, AI-powered solution that addresses this challenge, improving efficiency without compromising editorial standards. The results from early deployments show this technology is not only ready, it’s essential.”

Broadcasters participating in initial trials have reported efficiency gains of up to 75% in graphics production workflows, allowing for faster delivery of high-quality visual storytelling while easing operational bottlenecks.

Seamless Integration, Immediate Impact

Highfield AI integrates into broadcasters’ existing workflows, protecting investments in newsroom and graphics technology while unlocking the benefits of intelligent automation. The platform’s advanced asset tracking ensures all text, images, and video used in production are traceable, supporting both editorial integrity and compliance requirements.

By automating the most repetitive aspects of graphics production, Highfield AI enables editorial and creative teams to focus on storytelling and audience engagement, rather than operational constraints.

The platform also democratizes access to professional-grade production capabilities, allowing smaller teams and regional broadcasters to achieve higher output quality, while helping larger organizations scale operations with greater speed and efficiency.

A Future-Ready Solution for Modern Newsrooms

Highfield AI was first introduced at the 2025 NAB Show, generating strong interest from broadcasters and technology leaders looking to modernize production workflows and explore AI’s role in reshaping media operations.

AI-powered automation reduces manual effort by up to 75%, enabling faster and more efficient news production workflows

HighField AI, the industry’s first multimodal, agentic AI solution purpose-built for broadcast newsrooms, today announced its integration with  CGI OpenMedia, one of the world’s leading newsroom solutions. Developed for news teams, HighField AI automates time-consuming editorial production tasks such as sourcing graphics and populating news story templates. This integration reduces manual work by up to 75%, giving journalists more time to focus on storytelling while significantly accelerating overall newsroom workflows.

“HighField AI was built with a clear mission—deliver practical tools that enhance, not upend, the way existing newsrooms operate,” said Ofir Benovici, Co-founder of HighField AI. “News teams are under constant pressure to move fast and deliver high-impact stories across multiple platforms. But the time lost to manual tasks like sourcing visuals or filling in graphics templates adds up quickly. By integrating directly with systems like CGI OpenMedia, HighField AI understands the editorial context of each story and automates much of the manual graphics preparation. This means journalists can stay focused on reporting, while Highfield AI handles the repetitive production work behind the scenes.”

“At CGI, our mission is to enable modern newsrooms with flexible, impactful solutions,” said Michael Pfitzner, Vice President, Newsroom Solutions at CGI “HighField AI provides a layer of intelligent automation that aligns with OpenMedia’s open architecture and newsroom-AI philosophy. Together, we’re helping broadcasters meet the growing demands for efficiency.”

CGI OpenMedia supports over 50,000 users worldwide, providing advanced capabilities across the entire news production workflow—from research and story planning to scripting, multi-platform publishing, and rundown management. HighField AI analyzes stories created in OpenMedia and deploys AI agents to automate time-consuming production tasks—selecting relevant graphics, populating templates with context-aware text, visuals, and metadata, and assembling packages for editorial review. This dramatically reduces preparation time while keeping journalists in full control, with the ability to review and refine content.

Seamless integration enhances user workflow efficiency by up to 75% and enables a faster way to create high quality productions London, UK – April 1, 2025 – HighField AI, an advanced AI-powered solution designed to automate repetitive tasks within the media production workflow, today announced that it will demonstrate its integration with Vizrt at the 2025 NAB Show on Vizrt Booth W3031. HighField AI is the industry’s first multimodal and agentic AI solution designed to improve professional broadcast graphics workflow efficiency through its intelligent, context-aware AI solution. HighField AI is purpose-built for the media industry. The system analyzes the stories as written by journalists in their NRCS system such as CGI Open Media and Avid’s iNews. It deploys a set of AI agents that automate tasks usually done by operators: selecting the most suitable graphics templates created with Vizrt and filling them with relevant content, including text, images, and video clips pulled from broadcasters’ content repositories. These agents collaborate autonomously to assemble the story graphics, learning from past decisions to improve efficiency and accuracy. While the system operates autonomously, journalists maintain complete control over the final product, safeguarding editorial integrity and quality. The result is maximized user efficiency and higher quality productions. “There’s an urgent need to streamline workflows for broadcasters,” says Ionut Pogacean,Senior Product Manager – Media Technologies and Workflow, Vizrt. “This integration helps our customers get the most out of their existing Vizrt infrastructure, streamlining workflows without major changes or disruptions. With HighField AI, Vizrt users can produce high-quality, visually stunning graphics faster and more efficiently, enhancing every production cycle.” “Together with Vizrt, we’re transforming the way journalists work by eliminating inefficiencies and empowering them to craft even more powerful stories,” says Ofir Benovici, Co-Founder of HighField AI. “By enhancing journalists’ existing workflows with cutting-edge AI, we’re enabling them to deliver content faster than ever before and at higher quality.”

See the HighField AI x Vizrt Graphics Workflow at the 2025 NAB Show

HighField AI will demonstrate a real-world use case for its innovative AI-powered workflow with Vizrt at the 2025 NAB Show on booth W3031 and in the IABM Lounge (N259). NAB attendees can book a meeting for a first look here.

Industry-first agentic and multimodal AI solution for broadcast workflow automation and efficiency to be introduced at NAB 2025

London, UK – March 26, 2025 –  HighField AI will unveil at the 2025 NAB Show (N259) the industry’s first multimodal agentic AI solution designed to improve professional broadcast graphics workflow efficiency by up to 75%. HighField AI is an advanced AI-powered solution designed to automate repetitive tasks within the media production workflow, focusing first on optimizing the graphics production workflow.

HighField AI is an agentic and multimodal solution purpose-built for the media industry. The system analyzes the stories as written by journalists in their NRCS system such as CGI OpenMedia and Avid’s iNews . It  deploys a set of AI agents that automate tasks usually done by operators: selecting the most suitable graphics templates created with systems such as VizRT  and filling them with relevant content, including text, images, and video clips pulled from broadcasters’ content repositories. These agents collaborate autonomously to assemble the story graphics, learning from past decisions to improve efficiency and accuracy. While the system operates autonomously, journalists maintain complete control over the final product, safeguarding editorial integrity and quality.

The result is a significant return on existing investments and a faster way to achieve high-quality productions.

Founded by industry leaders Amir Hochfeld, Ofir Benovici, Piotr Koszur, and David Dowling, HighField AI addresses the critical challenges facing the broadcast industry today with a ‘do more with less’ approach that features AI-driven automation and contextually aware insights. Known for their immense contribution to the world of broadcast graphics, Highfield AI leaders have held key roles at Avid, Pixotope, Orad, Ross Video, Sony, and Zero Density. They leverage their combined expertise to solve the industry’s most complex enterprise challenges.

“The broadcast industry is at a crossroads where creativity and operational demands are colliding with great force,” says Amir Hochfeld, Founder and CEO of HighField AI. “We’re providing a practical, scalable AI-powered solution that integrates seamlessly into existing systems. Starting with automating graphics production, our platform empowers teams to focus on what matters most: telling compelling stories that captivate audiences while optimizing workflows.”

The Highfield AI vision for the future of Broadcasting

“HighField AI was created for broadcasters by broadcasters. We engaged directly with the broadcast community including end users and C-suite stakeholders to understand their day-to-day challenges and ensure our solution truly makes their workflows easier and more efficient,” adds Ofir Benovici, Co-Founder of HighField AI. “This wasn’t built in isolation — it’s the result of extensive collaboration with industry professionals, designed to seamlessly integrate into existing systems while addressing the unique needs of modern broadcasting.”

HighField AI empowers smaller teams to achieve professional results previously reserved for major networks, while helping industry leaders streamline workflows and push creative boundaries. Advanced asset tracking allows complete transparency, mapping the origin of every piece of content to ensure authenticity and integrity. Broadcasters can confidently deliver compelling stories that resonate with their audiences, overcoming modern challenges and setting new standards for storytelling. HighField AI will demonstrate a real-world use case for its innovative AI-powered workflow at the 2025 NAB Show in the IABM Lounge (N259). NAB attendees can book a meeting for a first look here.

About HighField AI

HighField AI is reinventing broadcast media production by enabling smarter, faster workflows through artificial intelligence. The company was founded to address industry-wide challenges, such as strained resources and the demand for higher-quality content, by automating repetitive tasks and optimizing efficiency.

The company’s solutions empower broadcasters globally, democratizing access to professional-grade tools and helping teams—from small regional stations to large networks—adapt and thrive in an era of rapid change. Driven by decades of expertise, HighField AI is committed to enhancing operational efficiency, unleashing creativity, and future-proofing the broadcast industry.

For more information, please visit www.highfield-ai.com