HighField AI for Live Sports Coverage
Real-time graphics that keep pace with the game
The challenge
Live sports coverage moves at incredible speed. Goals, fouls, substitutions, and injuries happen in seconds, and audiences expect instant, data-driven visuals to match. Traditional graphics workflows can’t keep up — requiring manual input, slowing production, and leaving broadcasters at risk of missing key moments. Video walls and AR elements often go underutilized because they demand extra resources that aren’t always available in the heat of the game.
Our solution
HighField AI brings real-time automation to live sports graphics, ensuring that every critical moment can be instantly visualized.
- Event-driven graphics: The system listens to live commentary and structured data feeds, automatically detecting events such as goals or substitutions. It selects the most relevant templates and populates them with verified stats and visuals — ready within seconds for producer approval.
- Voice-to-graphics commands: Producers can issue direct vocal requests — e.g., “Show player heatmap” or “Display league table” — without navigating control panels. Graphics are generated instantly, keeping production staff focused on storytelling instead of operations.
- Studio enrichment: From on-screen graphics to immersive video walls and AR elements, visuals are adapted automatically to fit the format, enriching storytelling across every platform.
The outcome
Broadcasters can deliver instant, accurate, and engaging visuals that match the rhythm of live sports. This enables richer coverage, maximizes studio assets, and keeps fans engaged throughout the broadcast. Faster, smarter graphics workflows translate into better storytelling, higher audience retention, and stronger advertising and sponsorship revenues.
Key benefits
- Instant responsiveness: Graphics that match live play-by-play moments.
- Voice-to-graphics control: Producers request visuals on the fly, hands-free.
- All graphics formats supported: On-screen, video walls, AR.
- Accuracy and compliance: Stats and visuals sourced from trusted data feeds.
- Maximized studio assets: Make full use of immersive video walls and AR.
- Direct impact: Faster visuals → better fan experience → more viewers and revenue.
