Highfield AI was part of the winning team in the 2025 IBC Accelerator Programme, contributing to the project “AI Agent Assistants for Live Production.” The initiative brought together major broadcasters including BBC, Channel 4, ITV and NBCUniversal, alongside technology partners such as Google and Shure, and workflow specialists including CUZE, Moments Lab and EVS Broadcast Equipment.
The project explored how assistive AI can help production teams manage the growing complexity of live content creation across multiple platforms. Rather than replacing operators, the goal was to develop tools that support teams, reduce repetitive tasks and improve workflow consistency during live production.
Highfield AI’s contribution focused on assistive automation for newsroom and gallery environments, enabling operators to generate production elements quickly through natural interactions. For example, a user could request: “Hey Highfield… create me a lower third featuring a headshot of the President and text containing…”
The project demonstrated how practical, interoperable AI tools can help broadcasters scale live production while reducing operational pressure on teams.
The lessons learned from the Accelerator are now feeding directly into Highfield AI’s product roadmap, reinforcing the company’s vision of operator-first AI designed to make live production simpler, not more complex.