Seamless integration enhances user workflow efficiency by up to 75% and enables a faster way to create high quality productions
London, UK – April 1, 2025 – HighField AI, an advanced AI-powered solution designed to automate repetitive tasks within the media production workflow, today announced that it will demonstrate its integration with Vizrt at the 2025 NAB Show on Vizrt Booth W3031. HighField AI is the industry’s first multimodal and agentic AI solution designed to improve professional broadcast graphics workflow efficiency through its intelligent, context-aware AI solution.
HighField AI is purpose-built for the media industry. The system analyzes the stories as written by journalists in their NRCS system such as CGI Open Media and Avid’s iNews. It deploys a set of AI agents that automate tasks usually done by operators: selecting the most suitable graphics templates created with Vizrt and filling them with relevant content, including text, images, and video clips pulled from broadcasters’ content repositories. These agents collaborate autonomously to assemble the story graphics, learning from past decisions to improve efficiency and accuracy. While the system operates autonomously, journalists maintain complete control over the final product, safeguarding editorial integrity and quality.
The result is maximized user efficiency and higher quality productions.
“There’s an urgent need to streamline workflows for broadcasters,” says Ionut Pogacean,Senior Product Manager – Media Technologies and Workflow, Vizrt.
“This integration helps our customers get the most out of their existing Vizrt infrastructure, streamlining workflows without major changes or disruptions. With HighField AI, Vizrt users can produce high-quality, visually stunning graphics faster and more efficiently, enhancing every production cycle.”
“Together with Vizrt, we’re transforming the way journalists work by eliminating inefficiencies and empowering them to craft even more powerful stories,” says Ofir Benovici, Co-Founder of HighField AI. “By enhancing journalists’ existing workflows with cutting-edge AI, we’re enabling them to deliver content faster than ever before and at higher quality.”
See the HighField AI x Vizrt Graphics Workflow at the 2025 NAB Show
HighField AI will demonstrate a real-world use case for its innovative AI-powered workflow with Vizrt at the 2025 NAB Show on booth W3031 and in the IABM Lounge (N259). NAB attendees can book a meeting for a first look here.