HighField AI for Sports News
High-volume, real-time graphics for fast-moving sports coverage
The challenge
Sports newsrooms face relentless demand for visuals — scores, stats, transfers, highlights, and reactions — much of it driven by unpredictable events. Manual graphics workflows can’t keep up: they slow turnaround, strain resources, and limit effective use of video walls and AR elements. As a result, sports stories often go under-illustrated, or visuals appear too late to add value.
Our solution
HighField AI automates and scales sports news graphics, removing bottlenecks between editorial and design while keeping full editorial oversight.
- Scripted coverage: For planned stories, the system analyzes editorial input in the NRCS, selects the most relevant templates from the graphics repository, and automatically populates them with verified stats, text, and visuals. Graphics appear instantly inside the newsroom system for preview, adjustment, and approval.
- Unscripted coverage & breaking moments: When a goal, injury, or transfer breaks, HighField AI supports a voice-to-graphics workflow. Producers can issue direct voice commands (e.g., “Show player stats for number 10”) or the system can capture cues from studio commentary. Within seconds, accurate and branded graphics — including on-screen graphics, video walls, and AR — are ready for approval. This allows coverage to keep pace with unpredictable sports events while preserving editorial control.
The outcome
Sports newsrooms can now deliver more graphics, faster, and at higher quality. This enables richer stories, maximizes use of studio assets like video walls and AR, and keeps audiences engaged with fresh, visually compelling updates. By turning speed into storytelling power, broadcasters gain more engaged viewers, stronger ratings, and increased revenue potential — all with leaner teams and no workflow disruption.
Key benefits
- Breaking sports responsiveness: React instantly to goals, injuries, transfers, or surprises.
- High-volume output: Scale graphics production to match the constant flow of sports updates.
- Scripted + unscripted workflows: NRCS automation plus voice-driven graphics.
- All graphics types supported: On-screen graphics, video walls, and augmented reality.
- Accuracy and compliance: Verified stats and assets ensure credibility.
- Lean team productivity: Deliver more with fewer resources.
- Direct impact: Faster turnaround + more visuals = richer storytelling, higher ratings, stronger revenues.
