Integration brings intelligent graphics creation into the Ross production ecosystem
Ottawa, Canada — April 13, 2026 — Ross Video and HighField AI today announced a partnership designed to streamline graphics creation for news and sports production teams.
The integration enables broadcasters to move from story context to on-air graphics faster, while maintaining brand consistency and the workflows operators already rely on.
Broadcasters are under increasing pressure to produce more content across more platforms, often with smaller teams. By introducing AI-assisted graphics generation inside existing workflows, Ross and HighField AI aim to reduce manual production steps while keeping operators firmly in control.
“Broadcasters don’t need AI that forces them to rebuild their operation,” said Tehseen Akhtar, Senior Director of Product Management at Ross Video. “They need intelligent tools that support the workflows they already rely on.”
HighField AI analyzes story context within Ross Inception, identifies the appropriate Ross XPression graphics templates, and assists in generating production-ready graphics by assembling relevant content, including text, quotes, visuals, and data, while applying editorial and branding rules. Content assets can be retrieved through Ross Streamline, with graphics rendered and deployed through XPression.
For news and sports production teams, the workflow accelerates the creation of graphics such as lower-thirds, matchup screens, player profiles, and full-frame visuals, helping production teams deliver more compelling storytelling at the speed of live production.
“HighField AI turns story context into production-ready graphics in seconds,” said Ofir Benovici, CEO and Co-founder of HighField AI. “With Ross, we’re introducing a conversational workflow for live production, making graphics creation as simple as asking for what you need. A producer can request a matchup graphic or player comparison, and the system builds it instantly using the broadcaster’s own templates and assets. With HighField AI, production teams can create graphics faster, maintain consistency, and keep full brand control, without changing how they work.”
The initial integration focuses on Ross XPression, Inception, and Streamline, with Ross Video and HighField AI planning to expand AI-assisted workflows across additional Ross production tools in the future.
See it at NAB 2026
Ross Video and HighField AI will demonstrate the integration at NAB Show 2026. Visit Ross Video at Booth #N2005 to learn more.
About Ross Video
Ross Video provides live video production solutions for the Broadcast, Sports & Entertainment, and Pro AV markets in over 110 countries. From broadcasters and sports leagues to schools, corporations, and governments, Ross powers real-time content creation for audiences around the world. Learn more at www.rossvideo.com.