SolutionsSports Production
Uncover better sports stories.Turn them intocompelling broadcast graphics.
HighField analyzes current and historical sports data to uncover the stories hidden beneath the statistics and transform those insights into production-ready broadcast graphics.
From pre-game preparation through the event, half-time and post-game analysis, HighField helps sports production teams tell better stories, create more relevant graphics and dramatically accelerate the path from data to screen.
“17 goals” is a stat.“Youngest player in league history to reach 17 goals before turning twenty”is a story.
Sports productions have access to more data than ever before. Yet transforming that information into compelling stories still depends on time, research and editorial expertise. Under production pressure, teams naturally rely on the most obvious statistics, while many of the stories that could differentiate the coverage remain hidden in the data.
The best sports coverage doesn't simply present statistics - it explains why they matter. The right story gives commentators more to discuss, creates richer graphics, and gives viewers a reason to remember the moment.
HighField analyzes current and historical sports data to identify records, milestones, trends, comparisons and contextual insights. It uncovers the stories hidden within the data and prepares the content required to transform selected insights into production-ready broadcast graphics.
Sports production teams can tell better stories, create richer graphics, deliver more coverage and move faster across the entire production - from pre-game preparation through the event, half-time and post-game analysis.
Embedded into your sports production workflow
HighField is embedded into the sports production workflow, connecting approved sports data, editorial intelligence and graphics creation. From pre-game preparation through the event, half-time and post-game analysis, it helps production teams discover better stories and transform them into compelling broadcast graphics without introducing a separate research or graphics workflow.
Connect to approved sports data.
HighField connects to approved current and historical sports data sources, bringing together player, team, competition and event data for use throughout the production.
Uncover the stories hidden in the data.
Powered by HighField | Data Hub, HighField interrogates the available sports data and combines current information with historical context. It identifies records and milestones, historical comparisons, player and team trends, performance patterns and contextual insights that explain why a statistic matters.
It surfaces both the stories the production team requests and the ones they didn't know to look for.
Ask for exactly what you need - “Show me Salah's stats from the last match” - and get the full picture, with the supporting numbers that make it complete.
Or ask loosely - “Compare the two leading strikers” - and HighField knows who counts and what's worth comparing.
Turn stories into production-ready graphics.
For every selected story, HighField prepares the content required for the appropriate graphic - including headlines, explanatory text, statistics, comparisons, imagery and supporting data - and structures it for the broadcaster’s existing graphics environment.
HighField | Create Live turns the selected story or production request into the production-ready graphic.
Keep producers in control.
Every story and every graphic remains fully reviewable and editable. Producers can modify the content, approve the graphic, or reject it before it reaches air.
Deliver graphics throughout the production.
Once approved, graphics are delivered through the existing production workflow - ready for pre-game coverage, the event itself, half-time analysis and post-game programming.
Better stories. More relevant graphics. More coverage. Faster turnaround.
Better stories
Discover the stories hidden inside current and historical sports data that add context, depth and meaning to the coverage.
More relevant graphics
Turn meaningful statistics and editorial insights into broadcast graphics that add context and depth to the coverage.
More coverage
Create more data-driven graphics and editorial content throughout the production without increasing research or graphics resources.
Faster production
Reduce the time from sports data or production question to approved broadcast graphic across pre-game, the event, half-time and post-game analysis.
Embedded workflow
Works with your existing sports production workflow, graphics systems and approved sports data sources - without creating a separate research or graphics environment.
Deterministic by design. Human approved before air.
Every statistic, comparison and insight is grounded in approved and authorized sports data sources. HighField does not invent facts when the available data does not support them. Every graphic remains reviewable and editable, with producers retaining complete control over what reaches air.
Approved sports data
No invented facts
Reviewable and editable
Producer control
Embedded into your existing sports production workflow.
HighField | Data Hub and HighField | Create Live work with your approved sports data sources, graphics platform and production systems - adding story discovery and graphics creation without replacing the systems your teams already use.
HighField for Sports Production brings together HighField | Data Hub and HighField | Create Live on the HighField | Cortex platform.
HighField | Data Hub helps uncover the stories hidden in sports data. HighField | Create Live turns selected stories and production requests into production-ready graphics. HighField | Cortex coordinates the workflow behind them.